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Master Service Agreement (MSA)

Obrive Industries Private Limited
February 28, 2025

The Obrive Industries Master Service Agreement (MSA) defines the framework for delivering our immersive solutions in AR, VR, MR, XR, 3D Design, and Spatial Computing.

Key Highlights:


  • Scope of Services: Outlines project deliverables, timelines, and immersive technology deployment.
  • Fees & Payments: Defines payment terms, renewals, and invoicing structure.
  • Intellectual Property: Clients retain ownership of their content, Obrive retains platform IP.
  • Confidentiality: Mutual protection of sensitive business and project information.
  • Support & Warranties: Service levels, uptime, and technical support commitments.
  • Termination: Terms under which either party may exit the agreement.

This agreement ensures clarity, accountability, and trust for long-term immersive technology partnerships.

Detailed Master Service Agreement (MSA)

This Master Service Agreement (MSA) governs the relationship between Obrive Industries Pvt. Ltd. ("Obrive," "we," or "us") and its clients ("Client," "you," or "your") for immersive technology services including AR, VR, MR, XR, 3D design, and spatial computing solutions.

1. Scope of Services

  • Obrive will provide the immersive products, applications, and professional services as agreed upon in Statements of Work (SOW).
  • Each SOW will define project deliverables, milestones, acceptance criteria, and deployment timelines.
  • Services may include consulting, 3D modeling, application development, integrations, training, and technical support.

2. Fees & Payments

  • Fees will be outlined in each SOW or order form.
  • Payment terms: typically Next 10 days from invoice date, unless otherwise stated.
  • Late payments may incur service suspension or interest charges.
  • Recurring services (hosting, support, maintenance) will be billed on a subscription basis.

3. Intellectual Property Rights

  • Client Content: The client retains ownership of all proprietary data, models, and assets they provide.
  • Obrive IP: Obrive retains ownership of its immersive platforms, pre-built modules, SDKs, APIs, and frameworks.
  • Custom Deliverables: Unless otherwise agreed, custom developments may grant the client a non-exclusive, non-transferable license for internal use.

4. Confidentiality

  • Both parties agree to maintain confidentiality of sensitive business, financial, and technical information.
  • Confidential information shall not be disclosed to third parties without written consent, except as required by law.
  • Confidentiality obligations survive for 3 years after agreement termination.

5. Data Protection & Security

  • Obrive commits to industry-standard data protection measures (encryption, access control, backups).
  • Compliance with applicable data protection regulations (GDPR, CCPA, etc.) where required.
  • Clients remain responsible for ensuring lawful use of their data within Obrive systems.

6. Warranties & Disclaimers

  • Obrive warrants that services will be performed in a professional manner consistent with industry standards.
  • No warranty that the services will be uninterrupted or error-free.
  • Disclaims liability for third-party integrations outside Obrive’s control.

7. Support & Service Levels

  • Obrive will provide technical support as outlined in the SOW or Service Level Agreement (SLA).
  • Includes bug fixes, updates, and periodic enhancements.
  • Response times vary based on severity and impact of the issue.

8. Term & Termination

  • The MSA remains effective until terminated by either party.
  • Either party may terminate with 30 days written notice for convenience.
  • Immediate termination permitted for breach, insolvency, or non-payment.
  • Upon termination, the client must cease using Obrive’s technology and settle outstanding payments.

9. Liability & Indemnification

  • Obrive’s liability is limited to the amount paid by the client in the previous 12 months.
  • Neither party is liable for indirect, incidental, or consequential damages.
  • Each party agrees to indemnify the other against third-party claims resulting from misuse, IP violations, or breaches.

10. Governing Law & Dispute Resolution

  • This Agreement is governed by the laws of the jurisdiction in which Obrive is headquartered.
  • Disputes will first be resolved through good-faith negotiations; failing that, binding arbitration or courts of jurisdiction apply.

11. Miscellaneous

  • Entire Agreement: This MSA plus any SOWs represent the entire agreement.
  • Amendments: Changes must be made in writing and signed by both parties.
  • Assignment: Neither party may assign this agreement without prior written consent.

Contact Us

For questions about this MSA, contact:

  • Email: legal@obrive.com
  • Obrive Industries Pvt. Ltd. — Legal & Compliance Department